Privacy Policy
Last updated: 24/03/2026
At HEREN, we are committed to protecting your personal information and respecting your privacy. When you visit our website, we automatically collect certain information about your device, including your browser, IP address, time zone and cookies, as well as information about how you interact with the site such as pages viewed and referring sources. This helps us understand customer behavior and improve the performance and experience of our store.
When you make a purchase or attempt to do so, we collect personal information such as your name, billing and shipping address, payment details, email address and phone number. We use this information to process and fulfill your orders, communicate with you, provide customer support, prevent fraud and, if you have given consent, send you relevant marketing communications.
We may share your personal information with trusted third parties such as Shopify, payment providers and analytics services in order to operate our business effectively. These parties only use your information as necessary to perform their services and in accordance with applicable data protection laws. We also use cookies and similar technologies to enhance your browsing experience and analyze website traffic, and you can manage these through your browser settings.
If you are located in the European Economic Area, you have the right to access, correct or delete your personal data and to object to certain types of processing. We retain your information only as long as necessary for legal and operational purposes and take reasonable measures to protect it from unauthorized access or misuse. This policy may be updated from time to time to reflect changes in our practices or legal requirements.
If you have any questions about this Privacy Policy or how your data is handled, you can contact us at contact@useheren.com or visit https://useheren.com
The science behind our botanical retinol alternative
Transparency is the foundation of intelligent skincare. We have compiled the most common questions regarding the science behind Bidens Pilosa Extract, our botanical retinol alternative, and the biological mechanisms that support healthier, more resilient skin.
Our formula also uses COSMOS-Certified Ingredients, ensuring high standards of natural origin and responsible sourcing.
What is Bidens Pilosa exactly?
What is Bidens Pilosa exactly?
Bidens Pilosa is a botanical extract derived from a flowering plant traditionally used in herbal medicine.
In skincare, it is studied for its ability to mimic the activity of retinol, helping stimulate skin renewal and improve firmness without the irritation often associated with vitamin A derivatives.
This makes it particularly suitable for mature or sensitive skin that cannot tolerate traditional retinol formulas.
How does it compare to retinol?
How does it compare to retinol?
Retinol is known for accelerating skin renewal and improving the appearance of fine lines. However, it can also cause dryness, redness and sensitivity.
Bidens Pilosa works through similar biological pathways, helping support collagen production and smoother skin texture, while remaining significantly gentler on the skin barrier.
The result is a more comfortable daily treatment for skin that needs support rather than aggressive correction.
When will I start noticing results?
When will I start noticing results?
Skin renewal is a gradual biological process. With consistent use, most users begin to notice improvements in skin texture, hydration and radiance within several weeks.
Over time, the appearance of fine lines and uneven tone can become softer as the skin regains a healthier and more resilient structure.
Is it suitable for sensitive or mature skin?
Is it suitable for sensitive or mature skin?
Yes. Our formula was specifically designed for mature and sensitive skin, which often reacts poorly to traditional retinol treatments.
By using Bidens Pilosa instead of retinol, the formula supports skin renewal while maintaining comfort, hydration and barrier integrity.
